Meet our newest colleagues and hear firsthand why they chose the field they are in.
Write your own ticket. My dad said that phrase often—it was important to him that his three daughters have the power to set their own terms in life. But what would I make of that agency? For as long as I can remember, I’ve had a compulsion to persuade, along with an innate sense of equity. Once I started writing, that’s when I came alive. My knack for impactful storytelling surfaced when I penned a script for the school play in fifth grade. Titled “Neighbors Helping Neighbors,” it had a pretty poignant message by any 10-year-old’s standards. In eighth grade, I was introduced to persuasive writing and the ubiquitous “five-paragraph essay.” Within those brief confines, I argued both sides of every issue with a transformative consciousness; the words poured out of me. As a young adult, I decided that pursuing a career in the law would best put my writing—my power—into meaningful, serviceable action. With that and the affirming encouragement of my parents, I wrote my own ticket!
Growing up with strict parents made my decision to become a lawyer quite simple: whenever they gave “directives” I gave “questions and objections.” Fortunately, I did not get in trouble for this; so, I drew inspiration from the principles they instilled. Essential to any zealous litigator, my father promoted the importance of advocating for and protecting others. My mother, on the other hand, fostered collaboration by seeking the best outcomes for all: the true hallmark of a business-minded corporate attorney. Professionally, I have over a decade of experience representing public and private companies, entertainment and sports agencies, and private equity funds and investors. This experience has afforded me the opportunity to work with emerging-growth businesses, and focus on the challenges that specifically impact innovators, creatives and startups. My passion is to influence the next wave of entrepreneurs, by guiding today and tomorrow’s leaders through their unique business models, and by helping them navigate the ever-changing legal landscape.
For as long as I can remember, music has been a huge part of my life. I first started singing with my Grandma as a child, and loved how it made me feel. I also loved playing violin, and while singing in bands as a high schooler, I got my first taste of management. While I loved being a performer, I felt as much joy helping my fellow musicians whether through booking their gigs, helping them look at agreements, or managing a group. I continued assisting my musician/media friends while in college for my music business degree, and an entertainment law professor encouraged me to attend law school. After performing and teaching professionally as a vocalist and playing violin for several years after college, I went to law school with the same goal I had in high school: to help my musician friends and colleagues make great deals and achieve their dreams. I am so excited to continue that journey at Jayaram Law as part of the IP Litigation team.
When I was in law school, I didn’t know what type of law I wanted to practice, but I knew one thing: I wanted to be where the creators are. It soon became clear that the best place to do that for me would be through a career in intellectual property. If you are creating or building anything, you have intellectual property worth protecting. Over the course of my career I’ve had the privilege of working with all different types of creators and builders: from clothing and footwear designers to artists and artisans, businesspeople and entrepreneurs, across many different industries. They all share the common desire and need to protect their intellectual property, to own their own brand and what they are building. Protecting your brand and IP assets can be as important as protecting your personal identity, and those assets are invaluable tools to any business. I handle any matter I’m involved in with the same level of care I would my own intellectual property, and I find satisfaction in doing my part to protect and enable the creators and builders of our world.
I always had a strong interest in intellectual property, even dating back to 2010 in law school where I wrote a law review article investigating an IP battle between the University and a group of students who had gone viral on YouTube doing spoofs as college football fans (Go Ducks!). There, I saw firsthand how the internet creates a ripe landscape for IP disputes and infringement, and how interesting these cases can be. After law school I worked at a firm where I was responsible for analyzing the intellectual property docket for Los Angeles each morning. These cases were very interesting, and even felt like TMZ at times; seeing pop culture hit the docket first before becoming News. Gaining a familiarity with IP along with spending a lot of time in my community and spaces for Black Creatives, I saw a gap between possession and ownership often leading to cultural appropriation and in 2019 I decided to start my own practice utilizing my legal background in service of Black creatives.
I started out in Criminal Justice and as much as I loved it, it was too heavy on my soul. When I started representing corporations in Intellectual Property during law school, the material was so relatable and understandable. Without any background information on IP, I digested all the material that I could and immediately understood how this knowledge could assist so many of my friends and family members with their businesses and brands. I loved the concept of merging my interests with art, fashion, music and law that I knew I would stay in the field forever and continue to perfect the craft. I love the idea of growing a brand and being able to protect and preserve that brand and its assets.