Case Study

Enabling a
Beyond The Art

An iconoclast turning the worlds of art, industrial design, fashion, auto, and home goods on their heads moves at a quicker clip than your average artist. With collectors waiting for every drop and global brands wanting to tap the creative well, he knew he needed a onestop shop for legal and business advice. Jayaram had his back from day one.

Client Challenge

One of the world’s most respected living artists today sought a legal partner who understood the full potential of art and commerce, to serve as trusted advisor and outside general counsel on his boundary- and sector-breaking projects. As his prolific fine art studio practice began to burst at the seams, the client knew that he needed a team of IP and transaction experts to handle his entire portfolio of multi-disciplinary ventures that now span art, fashion, film, and more recently Web3; carefully protecting and enforcing ideas and products now worth hundreds of millions of dollars.

Strategies, Tactics, and Solutions

For over 15 years, Jayaram has closely collaborated with and handled all of the client’s legal needs, supporting and guiding him not just from “point a to point b”, but from “point a to point superstardom”, enabling the trajectory of the artist’s fulsome career. As the client’s practice has grown, we have been there every step of the way as a friend, advisor, partner and counsel. Over the course of our relationship, we have provided the client with a spectrum of counsel and services.

As a sampling, we structure and negotiate licensing deals with globally renowned luxury fashion houses, as well as with professional sports leagues and some of the most recognizable brands in the world (LVMH, Pokémon, Porsche, Kohler). We structure major partnership deals with celebrities and other artists. We prosecute trademarks and copyrights on a worldwide basis, and enforce IP on social media platforms, through mediation, and in federal court. And not to be overlooked, we have formed and scaled one of the most successful editions businesses in the history of contemporary art.

Favorable Outcomes & Happy Clients

The client remains steadfast in partnership with Jayaram to this day. Beyond traditional legal matters, the firm is a trusted resource for business direction as it continues to proliferate into new and exciting arts and arts-adjacent endeavors.